Compare Back At You vs VEXI to see which gives real estate agents more custom local content, more reach, and more time back.
Back At You is a real estate software platform for brokerages, teams and agents, with automated social media as one product. Their Back At You Social product pulls listing data from your MLS and auto-generates branded posts, listing videos, and templated content. It works across Facebook, Instagram, LinkedIn, X, TikTok, and YouTube. But the content is template-driven — not custom local graphics designed for your market. Plans start at $75/month plus a $149 activation fee.
VEXI (formerly Social Realtr) is an AI content studio that runs social media for entrepreneurs and creators. You describe what you want and it makes the posts, videos, designs and captions, then schedules and publishes them. Plans start at $199 a month, and every plan starts with a 15-day trial.
Here is how they compare across every category that matters.
Back At You uses pre-built templates applied to your branding. Agents share one template library, filled with their own branding and listing data.
VEXI makes graphics in your brand.
Back At You auto-generates listing slideshow videos from MLS photos. No professional short-form video editing. No Reels, no TikToks from your footage.
VEXI edits your videos for you.
Before you see a single post, Back At You charges a one-time $149 setup fee on top of your monthly plan.
Back At You auto-posts on a schedule; you can review, edit, or swap posts in the calendar before they publish.
Back At You posts to 6 platforms but skips Google Business Profile and Pinterest.
A brokerage-focused automation tool that pulls MLS data and posts templated content across 6 platforms. Good for brokerages who want hands-off listing promotion. But the content is template-driven, there is no video editing beyond automated listing videos, and there is a $149 activation fee before you start.
$75/mo + $149 activationBuilt for people who want it done right. No activation fees.
$199/moNo. Back At You auto-generates listing slideshow videos from MLS photos, but does not offer professional short-form video editing.
Yes. Back At You charges a $149 one-time activation fee on top of monthly plan costs.
Back At You posts to Facebook, Instagram, LinkedIn, X, TikTok, and YouTube — six platforms. It does not support Google Business Profile or Pinterest.
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