[{"data":1,"prerenderedAt":223},["ShallowReactive",2],{"blog-post-ai-video-editing-explained":3,"blog-post-around-ai-video-editing-explained":207},{"post":4,"card":206},{"draft":5,"title":6,"slug":7,"category":8,"topic":9,"standfirst":10,"published":11,"updated":11,"hero":12,"inShort":13,"blocks":17,"faqs":108,"metaTitle":127,"metaDescription":128,"share":12,"thumb":12,"path":129,"author":130,"readMinutes":135,"featured":5,"sources":136},false,"AI video editing, explained for a business: what it does well, what it still can’t, and how to use it","ai-video-editing-explained","Playbook","AI TOOLS","Auto-cuts, captions, B-roll, vertical reframing, eye contact, cleaner audio, avatars and generated clips. What each AI tool really does, where it still slips, and how to brief one so the video comes back right.","2026-10-29",null,[14,15,16],"AI is now good at the slow, mechanical parts of editing: cutting pauses, writing captions, reframing to vertical and cleaning up audio.","It still slips on names in captions, picks generic B-roll, repeats the same move, and makes avatars that can look stiff. Always check the result.","Brief it like a new editor: who the video is for, the one point, the length, the names spelled out and a video you like. Then review before you post.",[18,21,23,27,29,31,34,36,38,41,43,45,48,50,52,55,57,59,62,64,66,69,71,73,75,77,79,82,84,86,88,91,93,95,97,100,102,104,106],{"type":19,"text":20},"p","“AI video editing” covers a lot of tools. Some trim your pauses. Some write the captions. Some invent a whole clip from a sentence. For a business, the question is simple. Which parts can you hand off, and which parts still need you?",{"type":19,"text":22},"Here is each job, plainly, with what the tool makers themselves say.",{"type":24,"text":25,"id":26},"h2","Auto-cuts and silence removal","auto-cuts-and-silence-removal",{"type":19,"text":28},"This is the most useful AI edit for anyone who talks to camera. The tool transcribes your video, then cuts the “ums” and long gaps for you. Descript, for example, says it [identifies filler words](https:\u002F\u002Fwww.descript.com\u002Ftools\u002Fremove-filler-from-video) like “um,” “uh,” “like” and “you know,” and removes them in seconds.",{"type":19,"text":30},"One warning, from the same company. Descript's own blog says that cutting [every single filler word](https:\u002F\u002Fdescript.com\u002Fblog\u002Farticle\u002Fhow-to-remove-filler-words-but-know-which-to-keep) tends to make a speaker sound robotic. Leave a few pauses in. People trust a person who breathes.",{"type":24,"text":32,"id":33},"Captions","captions",{"type":19,"text":35},"Captions let a video work with the sound off. AI makes them fast. CapCut says its tool [converts audio into captions](https:\u002F\u002Fwww.capcut.com\u002Ftools\u002Fauto-caption-app), and lets you edit the text, timing, font and placement after.",{"type":19,"text":37},"That “edit after” step is not optional. YouTube says its own [automatic captions](https:\u002F\u002Fsupport.google.com\u002Fyoutube\u002Fanswer\u002F6373554?hl=en) might misrepresent what was said because of mispronunciations, accents, dialects or background noise, and tells creators to always review them. Names are where this bites. Your street, your product, your client's surname. Descript offers a [transcription glossary](https:\u002F\u002Fhelp.descript.com\u002Fhc\u002Fen-us\u002Farticles\u002F10249407290637) for proper names and brand terms, so it does not guess. Use it before you transcribe.",{"type":24,"text":39,"id":40},"B-roll","b-roll",{"type":19,"text":42},"B-roll is the footage that plays over your voice: the coffee pour, the finished deck, the street outside. AI tools now pick it from stock libraries or generate it. Descript, for one, offers a [stock library and clips generated from a prompt](https:\u002F\u002Fwww.descript.com\u002Ftools\u002Fadd-broll-video).",{"type":19,"text":44},"The catch is that stock and generated B-roll is generic by nature. The tool does not know your shop, your town or your work. A smiling stranger at a laptop tells your viewer nothing about you. Your own phone clips, even rough ones, almost always say more. So give the tool your own footage to pick from, and let stock fill only the gaps.",{"type":24,"text":46,"id":47},"Reframing for 9:16","reframing-for-9-16",{"type":19,"text":49},"Shot it wide? AI can turn it vertical and keep the subject in frame. Adobe says Premiere Pro's [Auto Reframe](https:\u002F\u002Fwww.adobe.com\u002Flearn\u002Fpremiere-pro\u002Fweb\u002Fauto-reframe-for-socials) changes the aspect ratio while identifying the subject or the action. It also tells you to fine-tune position and scale afterwards, so important things stay in the frame. OpusClip lists a similar [ReframeAnything](https:\u002F\u002Fopus.pro\u002Fclipanything) feature, still marked alpha.",{"type":19,"text":51},"Check it hardest when two things matter at once, like a speaker and the product they point to. Watch the whole clip once before you post it.",{"type":24,"text":53,"id":54},"Eye contact and voice","eye-contact-and-voice",{"type":19,"text":56},"Reading a script makes your eyes drift. Eye-contact tools fix that after you record. Captions says its [Eye Contact](https:\u002F\u002Fcaptions.ai\u002Fhelp\u002Fdocs\u002Fvisual\u002Feye-contact) redirects your gaze toward the camera in one tap, and advises keeping the script near the lens. Descript offers an [Eye Contact effect](https:\u002F\u002Fwww.descript.com\u002Feye-contact) too, which you can apply only to the parts where you looked away.",{"type":19,"text":58},"For sound, Descript says its Studio Sound [improves clarity, removes room echo](https:\u002F\u002Fhelp.descript.com\u002Fhc\u002Fen-us\u002Farticles\u002F21908864772493) and smooths uneven audio across speakers. These tools are good. They are also easy to overdo. A voice cleaned too hard can sound processed. Compare against the original before you export.",{"type":24,"text":60,"id":61},"Avatars and generated clips","avatars-and-generated-clips",{"type":19,"text":63},"Avatar tools make a presenter who talks from a script. HeyGen says it needs [proof that the person agreed to be cloned](https:\u002F\u002Fdevelopers.heygen.com\u002Fdocs\u002Favatar-consent) before it builds a digital twin. Video models go further and invent the whole scene. Google says videos made with [Veo are marked with SynthID](https:\u002F\u002Fdeepmind.google\u002Fmodels\u002Fveo\u002F), its watermark for AI content. At launch, OpenAI said every Sora video would carry a [watermark and industry-standard metadata](https:\u002F\u002Fwww.nbcnews.com\u002Ftech\u002Ftech-news\u002Fopenai-announces-sora-2-ai-video-audio-app-rcna234753).",{"type":19,"text":65},"Two rules for a business. First, label realistic AI people and scenes where the platform asks. YouTube requires you to [disclose realistic synthetic content](https:\u002F\u002Fsupport.google.com\u002Fyoutube\u002Fanswer\u002F14328491). Second, never pass an AI person off as a real client. That is a fake testimonial, and the [FTC bans those](https:\u002F\u002Fwww.ftc.gov\u002Fnews-events\u002Fnews\u002Fpress-releases\u002F2024\u002F08\u002Ffederal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials). Our [black-hat watch](\u002Fblog\u002Fblack-hat-social-media-tricks-2026) covers why.",{"type":24,"text":67,"id":68},"Where AI still fails today","where-ai-still-fails-today",{"type":19,"text":70},"**Names in captions.** The tools say so themselves. Check every name, number and price.",{"type":19,"text":72},"**Generic B-roll.** Stock that could be anyone's business. Viewers skip what looks like an ad for nothing.",{"type":19,"text":74},"**The same move, again and again.** Many auto-edits lean on one trick: a zoom on each sentence, a pop of text on each beat. Once is energy. The tenth time is a pattern your viewer sees through. There is no published number for how much is too much, so trust your own eye.",{"type":19,"text":76},"**Stiff avatars and voices.** Avatars can blink oddly, hold still too long or miss the rhythm of real speech. Even Google says natural spoken audio for short speech is still an area of active development. Watch the whole clip on a phone before it goes out.",{"type":19,"text":78},"**A score is not a promise.** Some clip tools rate each clip's “virality potential.” OpusClip says each scene [is rated on its virality potential](https:\u002F\u002Fopus.pro\u002Fclipanything). A rating is not a forecast. Treat it as a shortlist.",{"type":24,"text":80,"id":81},"How to brief an AI editor","how-to-brief-an-ai-editor",{"type":19,"text":83},"An AI editor is only as good as the brief. Brief it the way you would brief a new editor on day one.",{"type":19,"text":85},"**1. Who is it for?** “Homeowners in Austin thinking about a kitchen remodel.” **2. The one point.** One video, one idea. **3. The length and the platform.** “Under 45 seconds, vertical, for Reels and TikTok.” **4. The names, spelled out.** Your business, your street, your product. **5. A video you like.** Show it the pacing and caption style you want. **6. What to keep.** “Keep the pause before the price.” **7. What to avoid.** “No zoom on every line. No stock people.”",{"type":19,"text":87},"Then review it like a client would see it: on a phone, sound off first, then sound on.",{"type":24,"text":89,"id":90},"Where a person still wins","where-a-person-still-wins",{"type":19,"text":92},"AI is fast at the mechanical work. It does not know your clients. It does not know that the joke at minute two lands with your regulars, or that the price you mentioned last spring has changed. It cannot tell when a moment is the heart of the video and should be left long.",{"type":19,"text":94},"A person also knows when not to post. A video that was fine last month can be wrong this week, after a price change or bad news in town. No tool checks that for you.",{"type":19,"text":96},"So keep three jobs for yourself. Pick the story. Check every fact, name and price. And decide what goes out under your name. The rest you can hand off.",{"type":24,"text":98,"id":99},"Or just ask VEXI","or-just-ask-vexi",{"type":19,"text":101},"You can stitch these tools together yourself. Our guides to making a video with [ChatGPT](\u002Fblog\u002Fmake-a-social-video-with-chatgpt), [Claude](\u002Fblog\u002Fmake-a-social-video-with-claude) and [Gemini](\u002Fblog\u002Fmake-a-social-video-with-gemini) show the hard way, step by step. Or you can ask for the video.",{"type":19,"text":103},"With VEXI, you describe what you want in chat and it comes back finished. Videos come back cut, with B-roll and captions, sized for each platform. Upload a long raw recording, like a podcast, and get back the clips that work best, captioned, with music laid under each cut. Show it a video you like and it studies the pacing, captions and energy, then makes yours the same way, with your words and your footage.",{"type":19,"text":105},"Tell it what the script should do and it writes it, and your script rolls on screen while you record. If something is off, say what you wanted instead and it remakes it.",{"type":19,"text":107},"[Compare VEXI with the AI tools](\u002Fcompare), [see what VEXI makes](\u002Ffeatures), or [see the plans](\u002Fpricing).",[109,112,115,118,121,124],{"q":110,"a":111},"Can AI edit a video for me?","Yes, for the mechanical parts: cutting pauses and filler words, writing captions, reframing to vertical and cleaning up audio. You still need to check names, facts and the story before it goes out.",{"q":113,"a":114},"Are AI captions accurate?","Mostly, but not always. YouTube says automatic captions can be wrong because of mispronunciations, accents, dialects or background noise, and tells creators to review them. Names are the most common slip.",{"q":116,"a":117},"Do I have to label AI video?","For realistic AI people or scenes, often yes. YouTube requires disclosure of realistic synthetic content, TikTok requires a label on realistic AI content, and Meta may require one. Simple edits like captions and color fixes do not need one on YouTube.",{"q":119,"a":120},"How do I brief an AI video editor?","Say who the video is for, the one point, the length and platform, the names spelled out, a video you like, and what to keep and avoid. Then review it on a phone.",{"q":122,"a":123},"Do I need editing skills?","No. You describe what you want in chat and it comes back finished. To change something, tap it on the design or ask.",{"q":125,"a":126},"What does VEXI make?","Reels, posts, captions and scripts, plus long-form videos on every plan. Videos come back cut, with B-roll and captions, sized for each platform. Send a long recording like a podcast and get its best clips back.","AI Video Editing, Explained for a Business","What AI video editing does well (cuts, captions, reframing, eye contact), where it still fails, how to brief an AI editor, and where a person still wins.","\u002Fblog\u002Fai-video-editing-explained",{"name":131,"role":132,"photo":133,"bio":134},"Trent Stonehouse","Founder","\u002Fpress\u002Ftrent-stonehouse-168.webp","Trent Stonehouse founded VEXI, the platform that was Social Realtr, and writes here about what it makes and how clients use it.",7,[137,142,145,150,155,160,163,168,173,177,180,183,188,193,198,201],{"url":138,"title":139,"publisher":140,"host":141},"https:\u002F\u002Fwww.descript.com\u002Ftools\u002Fremove-filler-from-video","Identifies filler words","Descript","descript.com",{"url":143,"title":144,"publisher":140,"host":141},"https:\u002F\u002Fdescript.com\u002Fblog\u002Farticle\u002Fhow-to-remove-filler-words-but-know-which-to-keep","Every single filler word",{"url":146,"title":147,"publisher":148,"host":149},"https:\u002F\u002Fwww.capcut.com\u002Ftools\u002Fauto-caption-app","Converts audio into captions","CapCut","capcut.com",{"url":151,"title":152,"publisher":153,"host":154},"https:\u002F\u002Fsupport.google.com\u002Fyoutube\u002Fanswer\u002F6373554?hl=en","Automatic captions","YouTube Help","support.google.com",{"url":156,"title":157,"publisher":158,"host":159},"https:\u002F\u002Fhelp.descript.com\u002Fhc\u002Fen-us\u002Farticles\u002F10249407290637","Transcription glossary","Descript Help","help.descript.com",{"url":161,"title":162,"publisher":140,"host":141},"https:\u002F\u002Fwww.descript.com\u002Ftools\u002Fadd-broll-video","Stock library and clips generated from a prompt",{"url":164,"title":165,"publisher":166,"host":167},"https:\u002F\u002Fwww.adobe.com\u002Flearn\u002Fpremiere-pro\u002Fweb\u002Fauto-reframe-for-socials","Auto Reframe","Adobe","adobe.com",{"url":169,"title":170,"publisher":171,"host":172},"https:\u002F\u002Fopus.pro\u002Fclipanything","ReframeAnything","OpusClip","opus.pro",{"url":174,"title":175,"publisher":32,"host":176},"https:\u002F\u002Fcaptions.ai\u002Fhelp\u002Fdocs\u002Fvisual\u002Feye-contact","Eye Contact","captions.ai",{"url":178,"title":179,"publisher":140,"host":141},"https:\u002F\u002Fwww.descript.com\u002Feye-contact","Eye Contact effect",{"url":181,"title":182,"publisher":158,"host":159},"https:\u002F\u002Fhelp.descript.com\u002Fhc\u002Fen-us\u002Farticles\u002F21908864772493","Improves clarity, removes room echo",{"url":184,"title":185,"publisher":186,"host":187},"https:\u002F\u002Fdevelopers.heygen.com\u002Fdocs\u002Favatar-consent","Proof that the person agreed to be cloned","HeyGen Docs","developers.heygen.com",{"url":189,"title":190,"publisher":191,"host":192},"https:\u002F\u002Fdeepmind.google\u002Fmodels\u002Fveo\u002F","Veo are marked with SynthID","Google DeepMind","deepmind.google",{"url":194,"title":195,"publisher":196,"host":197},"https:\u002F\u002Fwww.nbcnews.com\u002Ftech\u002Ftech-news\u002Fopenai-announces-sora-2-ai-video-audio-app-rcna234753","Watermark and industry-standard metadata","NBC News","nbcnews.com",{"url":199,"title":200,"publisher":153,"host":154},"https:\u002F\u002Fsupport.google.com\u002Fyoutube\u002Fanswer\u002F14328491","Disclose realistic synthetic content",{"url":202,"title":203,"publisher":204,"host":205},"https:\u002F\u002Fwww.ftc.gov\u002Fnews-events\u002Fnews\u002Fpress-releases\u002F2024\u002F08\u002Ffederal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials","FTC bans those","Federal Trade Commission","ftc.gov","\u002Fshare\u002Fblog\u002Fai-video-editing-explained.png",{"prev":208,"next":12,"related":213},{"slug":209,"path":210,"title":211,"hero":12,"readMinutes":135,"topic":212,"published":11},"black-hat-social-media-tricks-2026","\u002Fblog\u002Fblack-hat-social-media-tricks-2026","Black-hat watch: the social media tricks people are trying right now, and what happens to the accounts","GROWTH TRICKS",[208,214,219],{"slug":215,"path":216,"title":217,"hero":12,"readMinutes":135,"topic":9,"published":218},"captions-vs-service-as-software","\u002Fblog\u002Fcaptions-vs-service-as-software","Captions (now Mirage) vs service as software: which one a business actually needs","2026-10-28",{"slug":220,"path":221,"title":222,"hero":12,"readMinutes":135,"topic":9,"published":218},"make-a-social-video-with-gemini","\u002Fblog\u002Fmake-a-social-video-with-gemini","How to make a social video with Gemini, step by step (the hard way)",1793774293016]